A mock campaign to boost North American brand engagement for the environmental organization City to Sea that I developed for my Strategic Research Methods course.
For this project, I constructed brand, competitive, and environmental analyses, devised in-depth audience and consumer profiles, and conducted a survey and focus group to supplement secondary research. The capstone of this project was to publish owned and curated content to social media; some of my content was reposted by real-world partner brands and City to Sea has been in contact with me about the findings of my research.

Moji Coffee & More is a non-profit coffee shop based in Winston-Salem, NC that provides meaningful employment opportunities to differently-abled community members.

This group-made campaign focused on revamping Moji's marketing plan and strengthening consumer loyalty. I designed the big idea, key messaging, channel plan and several key tactics.