FAIR Girls Unveils New Logo, Brand Identity Showcasing Evolution

WASHINGTON, DC -- NOVEMBER 10, 2020 — FAIR Girls., a leading non-profit that provides intervention and holistic care to female-identifying survivors of human trafficking, unveiled its new logo today. The new monarch logo is comprised of two lotus flowers which represent self-regeneration and rebirth, and also provide an apt analogy for a survivor’s healing journey.

After careful consideration of the former logo, created in 2003, FAIR Girls’ leadership and Board of Directors identified a need to revamp the design in order to better align with the organization’s current positioning, core competencies, and future growth. The new graphic represents the arduous but transformative journey of survivors from freedom to restoration and embodies concepts that are intrinsic to FAIR Girls’ mission of ending human trafficking one life at a time.

“As we continue to grow and increase services to meet the growing needs of our clients and survivors, a change to our brand identity was key,” said FAIR Girls’ Executive Director, Erin B. Andrews. “The old logo began to feel like our favorite old pair of jeans - comfortable but dated and no longer reflective of our best self. So, we decided to give FAIR Girls a makeover - a new logo and look to reflect both our resilience and our growth.”

As a nationally recognized front line responder, educator, and policy advocate in the fight against human trafficking, FAIR Girls will not change its name. The “Free. Aware. Inspired. Restored.” acronym is an integral part of the organization as it represents the brighter path that FAIR Girls helps survivors forge for themselves. The trauma-informed, survivor-centered services that the organization provides foster resilience and hope within survivors so that they may become change-makers in and beyond their own lives.

FAIR Girls was founded in 2003 with the goal of providing long-term therapeutic interventions, including safe housing, for exploited and trafficked young women and girls. Since then, the organization has served well over 1,300 survivors. In addition to operating the Vida Home, the first safe and empowering transitional home for survivors of human trafficking in Washington, D.C., FAIR Girls is highly invested in case management, prevention education, community outreach, and policy advocacy. 

For more information, please contact Jennifer Longmire-Wright, Development Director, at [redacted].

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